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Where are PR Firms in London?

The colours indicate how many PR agencies there are in that postcode. Blue means 1 or 2. Green means 3-5. Yellow means 6-9. Orange means 10-16 and red means more than 16. The map reveals that there is quite a pronounced north south divide. North of the Thames is the most popular location and there is a distinct preference to be in the City or west end. The east is a barren PR wasteland whilst there are growing pockets of PR agencies on the southern Bank of the Thames. So why are PR agencies attracted to these areas? Why are we not seeing more agencies in cheaper out lying areas? Want to see the national picture? Heat map of UK PR agencies