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What is PR?

PR stands for Public Relations
Ultimately PR is about spreading understanding and maintaining a reputation. PR is often misunderstood, possibly due to poor practice. It can be misinterpreted as propaganda, massaging or manipulating the truth, or even subversive manipulation or others.

In the UK, the Public Relations industry is a significant employer. We estimate there about 4,200 PR agencies in the PR and a large number of PR practitioners employed in-house by companies. According to the 2006 IPA census, there were 17,367 people employed in 258 IPA member agencies, with the average agency employing 67.3 individuals. Generally only larger agencies are members of the IPA and they only represent 258 agencies which is a small sample of the approximate 4,200 agencies in the UK. The Chartered Institute of Public Relations (CIPR) estimated that there are now 48,000 people working in PR roles in the UK.

Definitions

Wikipedia
PR is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc

CIPR
Public relations is about reputation - the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

Dictionary
The art or science of establishing and promoting a favorable relationship with the public.

World Assembly of Public Relations Associations
The art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.

Public Affairs or Public Relations

The general public does not really understand the wide range of activities PR practitioners undertake. In part the PR industry has failed to do a good job of PR for itself. Many people think of PR as issuing a Press Release, getting publicity for celebrities or making good after bad publicity (damage limitiation). Certainly many PR firms issue Press Releases, some are in fact publicists for celebrities and other organisations and some operate in the crisis and reputation sphere. Some people are vaguely aware that Public Affairs is an aspect of Public Relations.

Public Affairs and lobbying are are dimension of PR. Advocacy groups (also pressure groups, lobby groups and some interest groups and special interest groups) use various forms of advocacy to influence public opinion and/or policy.

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Fri Oct 24, 2014
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