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Public Relations Statistics

Welcome to our beta section on PR industry statistics. Using our extensive database of PR agencies, we aim to extract statistical information, creating new insights into the industry. We are currently working on does the PR industry need PR? and Pareto principle in PR agency popularity.

Who's using Twitter in PR?

We have found 804 PR agencies using Twitter. Our robot crawls PR agency websites to find twitter and Facebook information. Here's what we found about Twitter usage in Public Relations

How many PR agencies are there in the UK?

It's probably impossible to give an accurate number but the ActiMedia datbase is probably the most complete listing in the world of UK PR agencies. We have details of 4173 agencies. We guess we have 95% of agencies so probably about 4,200.

How many people work in Public Relations in the UK?

Again this is not a simple question to answer. According to the 2006 IPA census, there were 17,367 people employed in 258 IPA member agencies, with the average agency employing 67.3 individuals. Generally only larger agencies are members of the IPA and they only represent 258 agencies which is a small sample of the approximate 4,200 agencies in the UK. The Chartered Institute of Public Relations (CIPR) estimated that there are now 48,000 people working in PR roles in the UK. Based on the ActiMedia database we know there are quite a few 1 man bands out there - we estaimte 1,000 in the UK. If we assume the rest employ an average of 5 people, we come up with a number of 31,742. This is only half the picture as quite a few companies have their own in-house PR departments. 48,000 seems a reasonable number for both agencies and in-house PR departments.

We are working to develop ActiMedia to allow agencies to provide census informaiton allowing us to give more accurate picture of the size of teh industry and important employment trends.

Where are UK PR agencies based?

Traditional wisdom is that PR agencies are usually based in London. Certainly our database confirms that there are alot of PR agencies in London but is there more to this than appears at first sight? First let's find out where agencies are located.

The map shows that clearly there is a cluster of PR agencies in London but also many agencies scattered across the UK. OK lets find out what's happening in London.

Interestingly most of the PR agencies are clustered around the west end and city, north of the river. This may be historic when it made sense to be near the media in Fleet Street andother media houses. However publishing is moving out of London to cheaper locations.

Let's delve deeper into the wider picture. Let's calculate the number of PR agencies relative to the population of an area and how many PR agencies relative the geographical area.

CountyNumber of PR AgenciesPR agencies per 100,000 PopulationPR Agencies per 100km2
Bedfordshire416.803.31
Berkshire13416.4910.61
Bristol5914.0053.63
Buckinghamshire11816.266.29
Cambridgeshire709.102.06
Cheshire828.153.49
Cornwall234.300.64
Cumbria163.220.23
Derbyshire313.091.18
Devon635.510.93
Dorset111.540.41
East Sussex8711.354.85
Essex623.621.68
Gloucestershire354.161.11
Greater London7469.9347.30
Greater Manchester1254.859.79
Hampshire643.711.69
Herefordshire63.340.27
Hertfordshire534.913.22
Kent573.431.52
Lancashire372.541.20
Leicestershire323.401.48
Lincolnshire171.670.24
Merseyside473.447.28
Norfolk515.990.94
North Yorkshire353.260.40
Northamptonshire284.081.18
Northumberland134.180.25
Nottinghamshire635.892.91
Oxfordshire8413.133.22
Rutland615.301.57
Shropshire224.830.63
Somerset202.190.47
South Yorkshire211.611.35
Staffordshire333.081.21
Suffolk425.861.10
Surrey423.782.52
Tyne and Wear454.118.33
Warwickshire315.841.56
West Midlands1084.1211.97
West Sussex364.601.80
West Yorkshire904.164.43
Wiltshire275.920.77

This data certainly tells a different story.


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Tue Jun 27, 2017
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