|PR database and media networking||
|Number of People Viewing an Agency's details||Number of PR agencies|
|0 -> 100||4026|
|100 -> 500||5131|
|500 -> 5000||500|
The top 100 most popular PR agencies are viewed by 20% of all visitors to ActiMedia.
On ActiMedia we also track and log statical information on journalists visiting agency websites and the sending of email to PR agencies. We observed similar distributions and popularity of visiting their websits and sending them email, confirming the popularity of the highest ranking PR agencies. Not all PR agencies are Internet savvy, so there was not a 100 correlation in the lists as not all PR agencies have websites and email addresses listed on ActiMedia.
We also ask journalists and PR consumers whether they would recommend the agency, and we collect the votes. Analysis of the votes shows a similar pattern. We found that although we have a population of 10,000 agencies, we have only ever received votes for approximately 3,500 agencies. So in order words no-one is interested in 65% of agencies. The distribution of votes shows a similar pattern.
|Votes for agency||Number of PR agencies|
The most recommended agencies received significantly more than 10 votes, again indicating that the most popular agencies are not just a bit better than others but significantly better. Analysing the top 20 most recommended agencies and comparing this to their popularity reveals that 13 out of the top 20 also feature as ranked in the top 100 most popular agencies! i
So what can we conclude from this? Well not all PR agencies are equal. There are clearly some PR agencies that the public and journalists are more interested in than others. In a world where publicity is important and clients are looking for results, to question whether unpopular PR agencies can deliver comparable PR value to popular PR agencies. The fact that we are not seeing journalists emailing unpopular PR agencies suggests that there is a strong correlation to popular PR agencies and media coverage for their clients.
Tue Nov 13, 2018
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